Pipeline management is a sales process that recognizes the various stages of deals as they go from conversion to completion. Imagine a pipe where a mortgage applicant who has agreed to your terms enters on one end and ultimately exits on the other end once the deal has closed. Now imagine this same pipe with your entire organization’s current and pending deals moving through it. With multiple transactions in the pipeline, it becomes possible to predict cash flow as well as set sales goals using loan risk analytics. A well-managed pipeline can keep your organization on track to meet those goals.
How Mortgage Pipelines Can Be Used to Predict Cash Flow
With multiple deals in the pipeline, all with different values and close dates, you can use this data to predict how much money your firm will make on a certain date such as month end. On a small scale, say three of four transactions, this information is easy to calculate manually or by using a spreadsheet. For example, if you have a deal closing on the 5th, 15th, and 28th with each netting $15,000, you can quickly figure out that by month end, you will have netted $45,000. However, on a larger scale, such as dozens or hundreds of loans, specialized mortgage pipeline management software is usually required. (Source: NYLX Mortgage Loan Servicing Software)
How Mortgage Pipelines Can be Used to Set Sales Goals
Like a water pipe, your mortgage pipeline should have a steady flow of transactions coming in one end and exiting the other. You can use mortgage software to determine the number of new mortgage deals you need to enter the pipeline each day or week in order to meet a specific monthly, quarterly, or yearly goal. Once you know that figure, you can determine how many mortgage leads you need to generate in order to close that many deals based on your sales team’s closing ratio.
Mortgage pipeline management is a valuable sales process that can keep your firm on track to make a profit consistently.